Maturity Assessment
Learn how well you score across a variety of key human areas.
The Think Feel Karma maturity assessment aims to evaluate how well your organization integrates human-centric design, measures success, and ensures continuous alignment between strategy, execution, and human adoption.
By completing this assessment, you’ll receive a tailored evaluation of your company’s maturity, helping to:
- Identify gaps in human engagement and goal alignment
- Understand gaps in execution due to inter-team human dependency
- Recognize the value of industry-proven processes and best practices
Mistake #1
Ignoring the Humans
1 Our organization frequently engages users throughout the product development lifecycle.
2 User feedback plays a primary role in our product iteration decisions.
3 Our organization has a dedicated user research team or function.
4 We employ a human-centered design philosophy in our product development processes.
5 Continuous user feedback loops are integral to our product updates and improvements.
Mistake #2
Wrong Definition of Success
1 Our organization's KPIs extend beyond traditional metrics like revenue and market share.
2 We actively monitor and act upon experience-led metrics.
3 Our success metrics are regularly revisited and updated.
4 There is an organization-wide emphasis on desirability metrics.
5 Business units and teams align their success criteria based on user desirability.
Mistake #3
Not Defining Your Own Bullseye
1 Our strategic goals are based on our unique strengths rather than solely market trends.
2 There is a clear strategy that is communicated and understood across the organization.
3 Our organization is proactive in its strategic initiatives instead of merely reactive.
4 Regular strategy reviews are conducted to ensure alignment with market and user needs.
5 Strategy decisions are made with significant stakeholder and user input.
Mistake #4
Speed Vs Velocity
1 Our projects have clear direction and purpose beyond just rapid delivery.
2 Our organization understands the distinction between speed and velocity.
3 Project goals and purposes are communicated clearly to all stakeholders.
4 We use predictive analysis to guide the direction of our projects.
5 Continuous alignment checks ensure that our projects remain on their intended course.
Mistake #5
Minimum Viable vs Desirable Product
1 Our product development prioritizes user desires as much as feasibility.
2 Before launch, products undergo desirability testing.
3 User desirability is a primary goal in our early stages of innovation.
4 We ensure products are optimized for user experience before market release.
5 The organization has a strong alignment between feasibility and desirability in product development.
Mistake #6
Wrong Sport and Wrong Team(s)
1 Cross-functional collaboration is common in our project teams.
2 We have moved beyond the "relay race" mentality in product development.
3 Our teams function like a “soccer game,” where collaboration and flexibility are key.
4 Communication between departments is excellent.
5 The organization promotes and rewards cross-functional collaboration and seamless handoffs.
Mistake #7
Adoption and Engagement
1 We have a defined strategy for product adoption post-launch.
2 Our organization employs persona-based marketing strategies for product adoption.
3 There is regular tracking of product adoption and user engagement metrics.
4 Gamification or incentive strategies are used to enhance product adoption.
5 Feedback from early adopters plays a significant role in product iterations
Mistake #8
Culture and Governance
1 Our organization values and promotes a human-centric culture.
2 There is a governance mechanism in place to ensure experience-centricity.
3 Organizational rewards and recognitions emphasize human-centric performance.
4 Regular audits are conducted to ensure adherence to governance structures.
5 The organization invests in training and resources to promote a culture of continuous improvement.
Mistake #9
The Karma of Thinking & Feeling
1 Our products are designed with a deep understanding of user emotions.
2 Sentiment analysis tools and techniques are regularly employed.
3 Product touchpoints are optimized to reduce negative user emotions.
4 The organization has a holistic view of user journeys, encompassing multiple personas.
5 Continuous efforts are made to align products with the positive sentiments of users.

The Think Feel Karma maturity assessment identifies common mistakes to evaluate how effectively your organization integrates human-centered design, measures success, and maintains alignment across
Vision, Strategy, Development, Execution, and Adoption.






























































































































































































