Maturity Assessment

Learn how well you score across a variety of key human areas.

The Think Feel Karma maturity assessment aims to evaluate how well your organization integrates human-centric design, measures success, and ensures continuous alignment between strategy, execution, and human adoption.

By completing this assessment, you’ll receive a tailored evaluation of your company’s maturity, helping to:

  • Identify gaps in human engagement and goal alignment
  • Understand gaps in execution due to inter-team human dependency
  • Recognize the value of industry-proven processes and best practices

Mistake #1

Ignoring the Humans

A lot of innovation and transformation efforts today focus on the business need and the technology to enable it. The humans get ignored and they do not adopt or use the innovation. 
of
11.1111111111%

1 Our organization frequently engages users throughout the product development lifecycle.

Your rating: 0

2 User feedback plays a primary role in our product iteration decisions.

Your rating: 0

3 Our organization has a dedicated user research team or function.

Your rating: 0

4 We employ a human-centered design philosophy in our product development processes.

Your rating: 0

5 Continuous user feedback loops are integral to our product updates and improvements.

Your rating: 0

Mistake #2

Wrong Definition of Success

Traditionally, organizations define success in terms of revenue and market share. However, these metrics do not encompass the essence of modern business, which is human desirability.
of
22.2222222222%

1 Our organization's KPIs extend beyond traditional metrics like revenue and market share.

Your rating: 0

2 We actively monitor and act upon experience-led metrics.

Your rating: 0

3 Our success metrics are regularly revisited and updated.

Your rating: 0

4 There is an organization-wide emphasis on desirability metrics.

Your rating: 0

5 Business units and teams align their success criteria based on user desirability.

Your rating: 0

Mistake #3

Not Defining Your Own Bullseye

Instead of focusing on their unique brand, experience, and business strategy, organizations often chase market trends and competitors. This lack of strategic alignment can be detrimental.
of
33.3333333333%

1 Our strategic goals are based on our unique strengths rather than solely market trends.

Your rating: 0

2 There is a clear strategy that is communicated and understood across the organization.

Your rating: 0

3 Our organization is proactive in its strategic initiatives instead of merely reactive.

Your rating: 0

4 Regular strategy reviews are conducted to ensure alignment with market and user needs.

Your rating: 0

5 Strategy decisions are made with significant stakeholder and user input.

Your rating: 0

Mistake #4

Speed Vs Velocity

Organizations frequently confuse speed with effectiveness. However, moving quickly in the wrong direction is counterproductive.
of
44.4444444444%

1 Our projects have clear direction and purpose beyond just rapid delivery.

Your rating: 0

2 Our organization understands the distinction between speed and velocity.

Your rating: 0

3 Project goals and purposes are communicated clearly to all stakeholders.

Your rating: 0

4 We use predictive analysis to guide the direction of our projects.

Your rating: 0

5 Continuous alignment checks ensure that our projects remain on their intended course.

Your rating: 0

Mistake #5

Minimum Viable vs Desirable Product

Organizations often aim for a Minimum Viable Product (MVP) rather than focusing on what users would desire, leading to reduced adoption rates.
of
55.5555555556%

1 Our product development prioritizes user desires as much as feasibility.

Your rating: 0

2 Before launch, products undergo desirability testing.

Your rating: 0

3 User desirability is a primary goal in our early stages of innovation.

Your rating: 0

4 We ensure products are optimized for user experience before market release.

Your rating: 0

5 The organization has a strong alignment between feasibility and desirability in product development.

Your rating: 0

Mistake #6

Wrong Sport and Wrong Team(s)

Many organizations follow a "relay race" model for digital innovation, leading to a loss in fidelity and frequent "dropped batons."
of
66.6666666667%

1 Cross-functional collaboration is common in our project teams.

Your rating: 0

2 We have moved beyond the "relay race" mentality in product development.

Your rating: 0

3 Our teams function like a “soccer game,” where collaboration and flexibility are key.

Your rating: 0

4 Communication between departments is excellent.

Your rating: 0

5 The organization promotes and rewards cross-functional collaboration and seamless handoffs.

Your rating: 0

Mistake #7

Adoption and Engagement

Post-launch, many innovations fail due to poor adoption and engagement. Use a persona-based approach and influencers to boost adoption.
of
77.7777777778%

1 We have a defined strategy for product adoption post-launch.

Your rating: 0

2 Our organization employs persona-based marketing strategies for product adoption.

Your rating: 0

3 There is regular tracking of product adoption and user engagement metrics.

Your rating: 0

4 Gamification or incentive strategies are used to enhance product adoption.

Your rating: 0

5 Feedback from early adopters plays a significant role in product iterations

Your rating: 0

Mistake #8

Culture and Governance

A lot of innovation and transformation efforts today focus on the business need and the technology to enable it. The humans get ignored and they do not adopt or use the innovation. 
of
88.8888888889%

1 Our organization values and promotes a human-centric culture.

Your rating: 0

2 There is a governance mechanism in place to ensure experience-centricity.

Your rating: 0

3 Organizational rewards and recognitions emphasize human-centric performance.

Your rating: 0

4 Regular audits are conducted to ensure adherence to governance structures.

Your rating: 0

5 The organization invests in training and resources to promote a culture of continuous improvement.

Your rating: 0

Mistake #9

The Karma of Thinking & Feeling

Ignoring the emotional aspect of user experience can lead to negative karma and failed innovations.
of
100%

1 Our products are designed with a deep understanding of user emotions.

Your rating: 0

2 Sentiment analysis tools and techniques are regularly employed.

Your rating: 0

3 Product touchpoints are optimized to reduce negative user emotions.

Your rating: 0

4 The organization has a holistic view of user journeys, encompassing multiple personas.

Your rating: 0

5 Continuous efforts are made to align products with the positive sentiments of users.

Your rating: 0

Welcome

The Think Feel Karma maturity assessment identifies common mistakes to evaluate how effectively your organization integrates human-centered design, measures success, and maintains alignment across

Vision, Strategy, Development, Execution, and Adoption.

logo
Mistake #1
Ignoring the Humans
A lot of innovation and transformation efforts today focus on the business need and the technology to enable it. The humans get ignored and they do not adopt or use the innovation. 
logo
Mistake #1
Ignoring the Humans
Our organization frequently engages users throughout the product development lifecycle.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #1
Ignoring the Humans
User feedback plays a primary role in our product iteration decisions.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #1
Ignoring the Humans
Our organization has a dedicated user research team or function.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #1
Ignoring the Humans
We employ a human-centered design philosophy in our product development processes.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #1
Ignoring the Humans
Continuous user feedback loops are integral to our product updates and improvements.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #2
Wrong Definition of Success
Traditionally, organizations define success in terms of revenue and market share. However, these metrics do not encompass the essence of modern business, which is human desirability.
logo
Mistake #2
Wrong Definition of Success
Our organization's KPIs extend beyond traditional metrics like revenue and market share.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #2
Wrong Definition of Success
We actively monitor and act upon experience-led metrics.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #2
Wrong Definition of Success
Our success metrics are regularly revisited and updated.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #2
Wrong Definition of Success
There is an organization-wide emphasis on desirability metrics.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #2
Wrong Definition of Success
Business units and teams align their success criteria based on user desirability.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #3
Not Defining Your Own Bullseye
Instead of focusing on their unique brand, experience, and business strategy, organizations often chase market trends and competitors. This lack of strategic alignment can be detrimental.
logo
Mistake #3
Not Defining Your Own Bullseye
Our strategic goals are based on our unique strengths rather than solely market trends.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #3
Not Defining Your Own Bullseye
There is a clear strategy that is communicated and understood across the organization.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #3
Not Defining Your Own Bullseye
Our organization is proactive in its strategic initiatives instead of merely reactive.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #3
Not Defining Your Own Bullseye
Regular strategy reviews are conducted to ensure alignment with market and user needs.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #3
Not Defining Your Own Bullseye
Strategy decisions are made with significant stakeholder and user input.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #4
Speed Vs Velocity
Organizations frequently confuse speed with effectiveness. However, moving quickly in the wrong direction is counterproductive.
logo
Mistake #4
Speed Vs Velocity
Our projects have clear direction and purpose beyond just rapid delivery.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #4
Speed Vs Velocity
Our organization understands the distinction between speed and velocity.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #4
Speed Vs Velocity
Project goals and purposes are communicated clearly to all stakeholders.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #4
Speed Vs Velocity
We use predictive analysis to guide the direction of our projects.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #4
Speed Vs Velocity
Continuous alignment checks ensure that our projects remain on their intended course.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #5
Minimum Viable vs Desirable Product
Organizations often aim for a Minimum Viable Product (MVP) rather than focusing on what users would desire, leading to reduced adoption rates.
logo
Mistake #5
Minimum Viable vs Desirable Product
Our product development prioritizes user desires as much as feasibility.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #5
Minimum Viable vs Desirable Product
Before launch, products undergo desirability testing.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #5
Minimum Viable vs Desirable Product
User desirability is a primary goal in our early stages of innovation.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #5
Minimum Viable vs Desirable Product
We ensure products are optimized for user experience before market release.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #5
Minimum Viable vs Desirable Product
The organization has a strong alignment between feasibility and desirability in product development.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #6
Wrong Sport and Wrong Team(s)
Many organizations follow a "relay race" model for digital innovation, leading to a loss in fidelity and frequent "dropped batons."
logo
Mistake #6
Wrong Sport and Wrong Team(s)
Cross-functional collaboration is common in our project teams.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #6
Wrong Sport and Wrong Team(s)
We have moved beyond the "relay race" mentality in product development.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #6
Wrong Sport and Wrong Team(s)
Our teams function like a “soccer game,” where collaboration and flexibility are key.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #6
Wrong Sport and Wrong Team(s)
Communication between departments is excellent.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #6
Wrong Sport and Wrong Team(s)
The organization promotes and rewards cross-functional collaboration and seamless handoffs.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #7
Adoption and Engagement
Post-launch, many innovations fail due to poor adoption and engagement. Use a persona-based approach and influencers to boost adoption.
logo
Mistake #7
Adoption and Engagement
We have a defined strategy for product adoption post-launch.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #7
Adoption and Engagement
Our organization employs persona-based marketing strategies for product adoption.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #7
Adoption and Engagement
There is regular tracking of product adoption and user engagement metrics.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #7
Adoption and Engagement
Gamification or incentive strategies are used to enhance product adoption.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #7
Adoption and Engagement
Feedback from early adopters plays a significant role in product iterations
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #8
Culture and Governance
A lot of innovation and transformation efforts today focus on the business need and the technology to enable it. The humans get ignored and they do not adopt or use the innovation. 
logo
Mistake #8
Culture and Governance
Our organization values and promotes a human-centric culture.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #8
Culture and Governance
There is a governance mechanism in place to ensure experience-centricity.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #8
Culture and Governance
Organizational rewards and recognitions emphasize human-centric performance.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #8
Culture and Governance
Regular audits are conducted to ensure adherence to governance structures.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #8
Culture and Governance
The organization invests in training and resources to promote a culture of continuous improvement.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #9
The Karma of Thinking & Feeling
Ignoring the emotional aspect of user experience can lead to negative karma and failed innovations.
logo
Mistake #9
The Karma of Thinking & Feeling
Our products are designed with a deep understanding of user emotions.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #9
The Karma of Thinking & Feeling
Sentiment analysis tools and techniques are regularly employed.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #9
The Karma of Thinking & Feeling
Product touchpoints are optimized to reduce negative user emotions.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #9
The Karma of Thinking & Feeling
The organization has a holistic view of user journeys, encompassing multiple personas.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Mistake #9
The Karma of Thinking & Feeling
Continuous efforts are made to align products with the positive sentiments of users.
1
2
3
4
5
6
7
scal scal scal
Your rating:
logo
Think Feel Karma Assessment
Total Rating
A red score indicates that your organization faces significant challenges across several stakeholder segments and key indicators. Immediate attention and transformation are needed to address foundational gaps and bring processes in line with best practices.
A yellow score suggests your organization is on the right track, but still are lacking in key improvement areas. Some processes are working well, but there are other opportunities to optimize user-centric strategies and refine success measures.
A green score indicates that your organization excels in key product development areas, demonstrating a strong commitment to the thinking and feeling of your organization. Your current practices are in alignment with top-
Summary
Summary
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