Maturity Assessment
Learn how well you score across a variety of key human areas.
The Think Feel Karma maturity assessment aims to evaluate how well your organization integrates human-centric design, measures success, and ensures continuous alignment between strategy, execution, and human adoption.
By completing this assessment, you’ll receive a tailored evaluation of your company’s maturity, helping to:
- Identify gaps in human engagement and goal alignment
- Understand gaps in execution due to inter-team human dependency
- Recognize the value of industry-proven processes and best practices
Mistake #1
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1. Our organization frequently engages users throughout the product development lifecycle.
2. User feedback plays a primary role in our product iteration decisions.
3. Our organization has a dedicated user research team or function.
4. We employ a human-centered design philosophy in our product development processes.
5. Continuous user feedback loops are integral to our product updates and improvements.
Mistake #2
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1. Our organization's KPIs extend beyond traditional metrics like revenue and market share.
2. We actively monitor and act upon experience-led metrics.
3. Our success metrics are regularly revisited and updated.
4. There is an organization-wide emphasis on desirability metrics.
5. Business units and teams align their success criteria based on user desirability.
Mistake #3
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1. Our strategic goals are based on our unique strengths rather than solely market trends.
2. There is a clear strategy that is communicated and understood across the organization.
3. Our organization is proactive in its strategic initiatives instead of merely reactive.
4. Regular strategy reviews are conducted to ensure alignment with market and user needs.
5. Strategy decisions are made with significant stakeholder and user input.
Mistake #4
1. Our projects have clear direction and purpose beyond just rapid delivery.
2. Our organization understands the distinction between speed and velocity.
3. Project goals and purposes are communicated clearly to all stakeholders.
4. We use predictive analysis to guide the direction of our projects.
5. Continuous alignment checks ensure that our projects remain on their intended course.
Mistake #5
1. Our product development prioritizes user desires as much as feasibility.
2. Before launch, products undergo desirability testing.
3. User desirability is a primary goal in our early stages of innovation.
4. We ensure products are optimized for user experience before market release.
5. The organization has a strong alignment between feasibility and desirability in product development.
Mistake #6
1. Cross-functional collaboration is common in our project teams.
2. We have moved beyond the "relay race" mentality in product development.
3. Our teams function like a “soccer game,” where collaboration and flexibility are key.
4. Communication between departments is excellent.
5. The organization promotes and rewards cross-functional collaboration and seamless handoffs.
Mistake #7
1. We have a defined strategy for product adoption post-launch.
2. Our organization employs persona-based marketing strategies for product adoption.
3. There is regular tracking of product adoption and user engagement metrics.
4. Gamification or incentive strategies are used to enhance product adoption.
5. Feedback from early adopters plays a significant role in product iterations
Mistake #8
1. Our organization values and promotes a human-centric culture.
2. There is a governance mechanism in place to ensure experience-centricity.
3. Organizational rewards and recognitions emphasize human-centric performance.
4. Regular audits are conducted to ensure adherence to governance structures.
5. The organization invests in training and resources to promote a culture of continuous improvement.
Mistake #9
1. Our products are designed with a deep understanding of user emotions.
2. Sentiment analysis tools and techniques are regularly employed.
3. Product touchpoints are optimized to reduce negative user emotions.
4. The organization has a holistic view of user journeys, encompassing multiple personas.
5. Continuous efforts are made to align products with the positive sentiments of users.
Score by Section:
Total Rating
The Think Feel Karma maturity assessment identifies common mistakes to evaluate how effectively your organization integrates human-centered design, measures success, and maintains alignment across
Vision, Strategy, Development, Execution, and Adoption.
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